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Peugeot 2008 side

Peugeot 2008 – part 1

By Andrew Marsh, 22.10.13
Posted in: New Model Information | Public

There is a sector or the automotive world that was invented by the Honda CR-V and the Toyota RAV4 – the off roader which is rather good on road too. Nissan took this theme and crossed high fashion some SUV ‘ruggedness’, whilst aiming the range firmly at the mass market with front wheel drive along with a few variants with four wheel drive. The Nissan Qashqai / Dualis / Rogue achieved success after many other vehicle manufacturers had tried this formula. Nissan then introduced the Juke, based on the Renault Clio3 platform – and hey presto success followed again.

The result? Nissan Juke has inspired a segment all of its own. Renault-Nissan Alliance has introduced the Renault Captur as a replacement of the previous B segment MPV (the J77 / R77 Modus – a size smaller than Scenic) and Peugeot has introduced the 2008.

Peugeot 2008 front and rear

© Peugeot S.A.

What does success look like? Customers happy to pay an asking price that is around 50% higher to twice the price of the small car the cross –over is based on, and an expanding order book. The Peugeot 2008 had more than 26,000 orders before a single car was delivered in any market, and the main production plant in Mulhouse, France, has raised the production rate from 310 units per day in June to 615 units per day by mid-October 2013 by adding a second shift to meet demand from Europe. Peugeot 2008 will be made in China with partner Dongfeng, and in Brazil too by early 2014. This is not relative success – sales have taken off like a scalded cat.

The appeal seems to be a vehicle that retains the on road ride and handling of a conventional car, has excellent refinement and a slightly raised driving position to give a more commanding view of the road ahead. Oh – and enough external ‘toughness’ highlights that it might pass for a full blown four wheel drive vehicle. Unlike some of the competition, the 2008 does not have four wheel drive on offer, but all is not lost….

The ‘Grip’ control. This system is standard fitment in the UK on the upper two trim packs, and adds to the ESC system traction control function. When a wheel starts to lose traction, the braking system stops the spin to ensure the maximum drive torque is available for the wheel with the best grip. With this system and the 165 mm of ground clearance, Peugeot expect the 2008 to be able to get through most off road situations that it will encounter successfully.

Peugeot 2008 all-terrain traction control.

Peugeot 2008 all-terrain traction control. © Auto Industry Insider.com

 

Click here for part 2 – trim, traction control, suspension and powertrain

Click here for part 3 – the body construction

 

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